Venues · Byron Bay town
Luna Wine Store: the bottle shop on the main street
The only bottle shop in this register, dealing in small independent producers, and the one wine-led business in town that is not hidden.
| What it is | Natural / independent wine |
|---|---|
| Where | Byron Bay town, in the town centre |
| Address | 140-142 Jonson Street, Byron Bay |
| Status | Trading, confirmed August 2026Named in Australian Traveller |
| In the 30 guides | Named in none of them. Every one of those guides was written before this opened. |
| Its own site shows | no booking system and no published menu |
| Website | lunawinestore.com |
What it is
A bottle shop on Jonson Street dedicated to small, independent and largely natural producers — a retail room and not a bar, though the distinction blurs in practice the way it does everywhere this category exists.
It is the sibling of Casa Luna, the Mediterranean restaurant and cocktail room a few streets away. Between them they cover the two halves of drinking here: something to take away, and a room to stay in.
The exception to the lane rule
Every other wine-led room in the shire is somewhere you have to look for — down a lane, upstairs, or out of town. This one is at 140-142 Jonson Street, which is the main run.
That is not a contradiction, it is the difference between retail and hospitality. A bottle shop wants the passing trade a wine bar does not need and cannot afford. It is worth stating plainly because an earlier version of the bars page on this site claimed none of the wine rooms sat on the tourist strip, and this address is why that sentence was wrong.
A bottle shop is not a small bar
The two get conflated in towns with a natural-wine scene, and the difference decides what you can do there. A bottle shop sells you something to open elsewhere. Its licence, its hours and its floor plan all follow from that.
It matters here because Byron's drinking problem, such as it is, is a shortage of rooms that stay open. A bottle shop does not solve that and is not trying to. What it does is give the town a place to buy something better than the supermarket range, which for a shire with this many holiday houses is the more useful function.
A licence number is an identity
Its own site publishes a liquor licence number and an ABN in the footer. A handful of the drinks businesses in this register do the same, and it is the most checkable thing any venue here puts on its own page: a licence number resolves to a named holder and a trading address in a public register.
That earns a line because this guide's whole argument is that a claim you cannot check is only a claim. Most of what a hospitality business publishes about itself cannot be checked at all. A licence number can be, by anyone, in a minute.
What else is close
From the register. Street rows need a confirmed address (49 of 67).
| On Jonson Street | Blue Cow Gelato (Gelato / sorbet), Byron Bay Cookies (Cookies / baked goods), Ember Byron Bay (Steakhouse), Fishheads (Seafood), Kinoko (Japanese / sushi), Light Years (Asian / Southeast Asian), Loft Byron Bay (Mediterranean share plates), Miss Margarita (Mexican), Pixie Italian (Coastal Italian), Restaurant Dorsia (Modern European), The Mez Club (Spanish / Mediterranean tapas) |
|---|---|
| At Byron Bay town | 37 other venues — see the register |
| Nearest other cluster | Byron Arts & Industry Estate, 4.1 km — 100 Mile Table, Bun Coffee, Byron Bay Spirits Distillery, Lord Byron Distillery |
Where it appears in this guide
Luna Wine Store is listed on bars, and in the full register with the month its status was last confirmed.